One of the most simple things a business can do to improve it’s visibility and attract quality customers is to have a building sign. Regardless of what industry you work in, a large, prominently displayed sign can help communicate who your business is and what types of goods or services it offers to the community. View some examples at https://atlanticsigncompany.com/portfolio/.
In the world of marketing, there is almost no limit to the money you can spend on advertising, social media marketing, digital marketing campaigns and more. Investing in a building sign is one of the most simple yet essential investments you can make for your business. This small investment can go a long way. A building sign that can be seen from the road is especially valuable as it will help attract customers without you having to invest much time into doing so. By simply installing this sign, you will have constant advertising, even outside of business hours, without having to do anything further. It’s very possible that someone may spot your sign which may inspire them to stop in and ask questions and, hopefully, make a purchase.
Introduce Your Business To The Community
Your sign is a powerful symbol introducing your business to the local community. Not every individual that drives or walks past it will have an interest or need in what you are offering. That being said, if they pass by it day in and day out, they are likely to remember your business. If you’re in the business of providing printed t-shirts, and that passerby is talking to a friend who mentions needing to have t-shirts printed, the passerby may mention your company. Word-of-mouth can go a long way in attracting new customers and generating business.
Having a poorly maintained sign, however, can have a negative effect on attracting your target consumer. Your business sign is an opportunity to express who your business is and what you stand for. An old, dirty sign with a few bulbs communicates that you don’t care, aren’t willing to put in the time into your business and don’t care what others think of you. Far from attracting customers, this will actually discourage people from entering your place of business. If you commit to investing in a sign, be sure to do what you need to do to keep it maintained so that you are communicating the message you want heard about your business. The idea is to establish yourself as a top-notch, credible business in the industry you operate in. While it might be tempting to save some money by going with the cheapest sign manufacturer around, this is an investment you clearly don’t want to skimp on.
Develop Customer Relationships
Ideally, once you’ve introduced your business to a customer the hope is that seeing the name of your business will trigger a positive association, further helping deepen your working relationship. If a customer is passing by your store and sees your large store sign, the sign will help keep this positive association top-of-mind. Ideally, your business sign should be consistent with your other branding like your logo, pamphlet and any client-facing materials that you produce.